The update reflects more than 40 years of growth as a trusted, community-based organisation delivering integrated services across housing, domestic and family violence, youth support, employment, legal services and financial wellbeing.
YFS CEO Christopher John said the refreshed brand, alongside a new website, provides a clearer way for people to understand and access the full scope of support YFS offers.
“Over time, we’ve grown into a broad and integrated organisation but the way we’ve been understood hasn’t always kept pace,” John said.
“This process gave us the opportunity to listen to our community, our team members and our partners and to reflect on how we can communicate more clearly.
“What we heard was consistent, that the work is valued, but not always fully visible, and that can make it harder for people to find the support they need.”
John said the brand evolution responds to that challenge.